Mutations Festival

two years of Visual identity, Festival branding, social content, release videos & marketing assets.

Mutations is an experimental multi-venue music festival in Brighton, UK, showcasing new and leftfield artists across genres. With roots in underground culture and a focus on forward-thinking programming, the festival champions live music that feels urgent, unpredictable, and alive.

the client

After a few earlier iterations, the team behind Mutations returned in 2021 with their most ambitious plan yet: four days, 100+ acts, and a broader sonic palette - from post-punk to electronic, ambient to noise. They wanted a visual identity that could evolve with the scale of the event, feel true to its DIY roots, and lean into the idea of mutation: distortion, transformation, growth, unpredictability.

The ask was to explore visuals inspired by warped organisms, digital decay, microscopic textures, and strange, semi-formed life - something that felt visceral, bold, and not entirely comfortable. The design system needed to be adaptable across digital, print, motion, merch, and on-site installations.

The brief

The approach

I built a visual language centred around organic distortion and digital mutation - glitch textures, fluid layering, warped typography, and saturated tones. The idea was to create 3d rendered visuals that felt like they were shifting in real-time: unpredictable, textural, and hard to pin down.

Each asset felt like it was part of the same ecosystem but slightly evolved - much like the festival itself. For 2022, the system was refined and expanded: new animation styles, bolder stage visuals, and a more editorial layout style to support an evolved, more diverse lineup.