Fashion district festival.

Visual identity, Festival branding, social content, release videos & marketing assets.

The client

Fashion District Festival is a future-facing celebration of fashion, technology, sustainability, and culture, set in the heart of East London. It brings together designers, startups, and industry leaders for a week of exhibitions, panels, pop-ups, and public experiences - all centred around creative innovation.

I worked with Fashion District on retainer for over three years, becoming an embedded part of their creative ecosystem. Together, we developed everything from digital campaigns to large-scale print installations - shaping the way the brand shows up online and on the streets.

the brief

For the 2023 edition of the Festival, they were ready to evolve the brand: sharper, more tech-leaning, with stronger visual clarity and better adaptability across digital and physical spaces. Some core elements remained, but the overall visual system needed a rethink - something less clashing, more refined, and print-friendly. Sustainability remained central, but the tone needed to be progressive and bold, not earthy or passive.

The Approach

I restructured the visual language with an emphasis on duality - pairing clean typography with layered, data-inspired textures. We introduced a refined colour system: core neutrals with electric accents, suitable for both screen and large-format print. The identity took cues from both future-facing fashion tech and street-level culture, resulting in a design system that felt both elevated and grounded.

I crafted all creative assets for the festival, including motion content, social campaigns, environmental graphics such as vinyl takeovers, way-finding and printed programmes and signage.

the feedback

“Loot Creative Studio has been an absolute gem to collaborate with. Since 2022, they have created hundreds of static and motion visual assets for our digital marketing campaigns that have enabled us to increase our brand visibility and elevate our brand presence.

For the Fashion District Festival 2023, Loot Creative crafted the branding, created all digital marketing assets, and designed an array of physical marketing materials including vinyls for window displays, wayfinding floor vinyls, printed programmes, interior signage and more. Their attention to detail ensured that every aspect of the festival's visual identity was impeccably executed.

Despite tight deadlines and demanding workloads, Loot Creative have remained steadfast in their commitment to our projects. Their proactive approach and willingness to go the extra mile ensured that every task has not only been completed on time but exceeded our expectations.

Working with Loot Creative has been an absolute pleasure, and I couldn't recommend them enough to anyone seeking a partner in visual storytelling and design.”

Tamara Henrikson, Social & Marketing Content and Event Branding and Execution

lets work together