a bit about me
Hey there! I’m Money, a creative designer with a rich background in brand development.
I started Loot Creative seven years ago after leaving a studio role and setting up shop in my childhood bedroom in the middle of the pandemic -with a laptop, a lot of determination, and a fairly clear idea of how I didn’t want to work.
Loot started as a way to do things differently.
By that point I’d already worked in design studios and agencies, and had seen the same pattern again and again: good ideas rushed through tight timelines, creative watered down by conveyor-belt processes, and brands ending up with work that looked nice but didn’t really hold together.
Loot started as a way to do things differently.
A slower, more thoughtful approach. More honest conversations. More space for strong ideas to actually be explored instead of immediately tidied up for the sake of “professionalism”.
Since then I’ve worked with a wide range of brands - from ambitious start-ups to established teams - across brand identity, campaigns, events and ongoing creative development.
Today I work closely with brands to shape clear creative direction and build the foundations that support their next stage of growth.
My role sits somewhere between strategist, designer and creative partner - part digging into the thinking, part shaping the visuals, and part helping teams bring it all to life.
Loot stays intentionally small, which means every project gets proper attention, genuine collaboration, and creative that’s built to hold up long after launch.
Being neurodivergent has shaped the way I approach creative work.
I’ve built Loot around how my brain naturally works - curious, detail-driven, and always looking for patterns and possibilities.
It also means I know there’s no such thing as a one-size-fits-all brand. Every business has its own character, story and strengths. My job is to understand those properly, then shape them into something clear, distinctive and genuinely reflective of who you are.
Being neurodivergent has shaped the way I approach creative work.
I’ve built Loot around how my brain naturally works - curious, detail-driven, and always looking for patterns and possibilities. It means I know there’s no such thing as a one-size-fits-all brand, and that the real work is uncovering what makes yours worth paying attention to.
how I work
I’m interested in more than just making things look good.
The work usually starts by digging into the foundations of your brand - the thinking, positioning and things that make you different.
From there we build creative that’s not only visually strong, but meaningful and usable across the places your brand actually lives.
Because good design isn’t just decoration.
It’s structure, clarity and direction.
